When you're swiping through Tinder it's pretty easy to dismiss someone based on their first photo. Maybe it's poorly compressed, from the delivery room or the church steps on a person's wedding day. Those might be red flags that push people to instantaneously dismiss a potential match before looking deeper at a person's profile. To help your right-swiping sojourn, though, Tinder is using data to make sure someone's best picture is the first you'll see. The new feature is called "Smart Photos."

With more than 50 million profiles worldwide, it can be hard for Tinder users to make themselves stand out. Now the dating app is lending a helping hand by automatically reordering users' photos to display their best profile pictures first. The new'Smart Photos' feature uses an algorithm based on each response as other people swipe on the profile. This alternates the first photo seen by other users. Now the dating app is lending a helping hand by automatically reordering users' photos to display their best profile pictures first In testing, users saw a 12 per cent boost in matches, claims Tinder.

Until now, Tinder users have had to rely on good old-fashioned narcissism to try and determine which photo they look best in, but now it can be ascertained empirically, boosting their chances of finding matches. "Starting today, we're implementing a brand new algorithm that maximizes your match potential," a spokesperson for the dating app announced. "It's simple: Smart Photos alternates the photo first seen by others when you're shown on Tinder, notes each response as others swipe on you, and reorders your photos to show your best ones first. In testing, users saw up to a 12% increase in matches. "Tinder's Smart Photos continuously test your profile photos for their success, so that you're always leading with the photos most likely to be swiped right." "Think of us as your own personal data research team.

In this post-Tinder world, your profile picture is everything. The world swipes right (acceptance!) or swipes left (rejection!) based solely on what your photo looks like. Not what you look like. What your photo looks like. So, when hunting for dates and other forms of conjugation, you better get that photo right.